AADYAM HANDWOVEN

An initiative from the banner of Aditya Birla Group, Aadyam Handwoven collaborates with skilled artisans to craft textile products every season by blending international trends with rich traditional heritage. Apart from creating captivating designs with time-honored techniques, the brand also works in multiple cities to create awareness about long-lost traditions and keeping these values alive via panel discussions, social gatherings and other events.

We worked with Aadyam here in Hyderabad for covering multiple such events like the Pochampally Weaver's Meet, panel discussions with venerated professionals from the industry as well as the recent musical performances by prominent Sufi artists.